Marko Markota

When you have the hype around a product, it's important to strategically capitalize on it so you can turn demand into sales. A pre-order strategy can help you do just

Let’s be real: Despite the recent macro-struggles of the Buy Now Pay Later sector, there is still no doubt that companies like Klarna, Affirm, and Afterpay have taken eCommerce

For us in eCommerce, to say the last 4 years has been a rollercoaster would be an understatement. Flashback to 2018, with a record $3.6 billion VC dollars invested

At Purple Dot, we see brands turning to pre-orders for a wide variety of reasons to boost their business. Ultimately, all of these diverse use cases generally boil down to

At Purple Dot, we often listen as brands debate the age-old pre-order question: Will our customers be willing to wait? And if so, how long? And it’s natural that

Never going out of stock is now a customer expectation. Special emphasis on “never,” with plenty of evidence to support that statement. We’ve said in other posts that when

About six months ago, we published a post on the surge in DTC e-commerce growth and the factors driving it. In that post, we spent some time talking about drop

Now that the new year has cleared the starting gate, we’re thinking about what 2022 may bring for e-commerce retail, especially after a year like 2021. Last year taught

Hello again. We’re writing this post on Monday, November 29, 2021. Friday was Black Friday, and today is Cyber Monday. We were just thinking about what those days actually

In our last post, we talked about whether the coming holiday season was likely to be a retail feast for brands and vendors, or a period of serious and unanticipated

Christmas 2021 is fast approaching, and e-commerce retailers should be engaged in answering those key questions: have I been naughty or nice, and what is Santa likely to bring me

We’re currently in the third quarter of 2021, and there are excellent reasons for the ongoing surge we’re seeing in the growth of DTC (direct-to-consumer) e-commerce. Not surprising,

In our last post, we invited you to revisit with us the whole business of e-commerce retail pre-ordering, a wonderful concept that has generally failed to live up to its

The days of old-fashioned inventory management and guaranteed long-term supply-chain reliability are mostly gone. If we’ve learned anything in the last couple of years, it’s that change truly

E-commerce has been riding a wave of profound change for the last year and half or so. The water’s been turbulent, and there have been frequent wipe-outs. It takes

“Hyper-personalisation” and “searchandising” are not new terms. The concepts underlying them have formed the bases for some critical e-commerce marketing strategies for quite a while. Old news… So why are

One of the new retail’s most important realities is that the focus on sustainability is intensifying. This is true in every sector, and in every aspect of consumers’ retail

In a retail world driven by an unquenchable thirst for meaningful data to improve sales and ROI, there have been profound changes recently. Online competition for shoppers and completed transactions

Cookies can be very tasty – especially well-designed marketing cookies that allow e-commerce retailers to gather and use customer data to shape their retail strategies. Third-party cookies have long been critical

CX personalization is an exploding e-commerce trend that’s going to be with us for a long time. In fact, it’s a little like Pandora’s Box: now that

It’s May of 2021, and e-commerce retailers – along with everybody else – are about to face Google’s latest SEO metrics: Core Web Vitals, which will be part of Google’

“Empathy in retail” has become a buzz-phrase that’s critical for both e-commerce and brick-and-mortar retailers for 2021. If you’re in retail, you’ve already figured out that 2020

Supply chain issues for online retailers will definitely be front and center in 2021. The reasons for this should be clear, but some e-commerce retailers continue to be slow to

Among other lessons the global pandemic is forcing on the retail industry, two stand out. First, if you’re a retailer, it’s time to forget whatever definitions you’ve